- Convenient access
Users have easy access to the contents of Keyword Planner. They are also presented with two options like using ‘Find new keyword’ and ‘Get metrics and forecasts for your keywords’, considering those who are acquainted with using Google Ads Keyword Planner.
- Mobile searches
The keyword ideas are pretty much the same as previous update and lets marketers look for search volume which are carried over mobile phones in the same location. Now mobile searches can easily be compared with other results instantly. Users cannot see ad impression share comparisons with the help of search volume trends dropdown. Additionally, they can see two new metric measurements in the keyword ideas like organic impression share and organic average position for the keywords when it came to ranking them. To make it easy, Google AdWords and Search Console accounts must be linked.
Here users can instantly view the estimated performance impact like CPC or Cost Per Click from the selected keywords and will not be needed to make a bid to gain insights. Users are also annoyed by toggling between the menu tabs to view the device and location breakouts. These charts are helpful for presentation purposes.
What is keyword Cannibalization? Well, it is just what it sounds like. If you have a site that gets a lot of traffic but the number of actual sales is low then you can find keywords within that traffic that will drive the numbers up a bit and get your sales up as well.